NATIONALE NEDERLANDEN

The challenge given by The Nationale Nederlanden, was to help them create more engagement on their app.

At the moment the Nationale Nederlanden app doesn’t provide much besides giving an insight into the users products.

Nationale Nederlanden has products such as internet savings, mortgages, insurances and investments. The status of the app now is only showcasing the information of the products with some products you can also perform some self-service tasks.

My solution was to focus on a specific target group: travelers. The concept is about making it easy and fun to save money for the users upcoming vacation. The app will achieve this by giving the user the ability to set a goal and ways how to achieve this goal easy and fast. The app will give the user tips about traveling on their given budget and locations.

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