ADIDAS X PLASTIC WHALE

The challenge given by Plastic Whale, was to create a way to connect with a younger audience and make them more aware of the plastic soup situation in the canals of Amsterdam.

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My idea to get the youth engaged with Plastic Whale and their message, was to collaborate with Adidas. Since Adidas already collaborates with companies who save plastic from the ocean and recycle them into clothing and shoes, I thought this would be a perfect match.

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I have created a collaboration clothing line and prototype app to show how the user gets more knowledge about the plastic problem and give them a reason to donate through stylish clothes from a brand they already know.

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